Mobile Usage Soars For Internet, Ad Forecast To Hit $2.6B

Tablets have become the consumer’s fourth screen, especially among those with smartphones. Techies with smartphones continue to use tablets at a higher rate. Those in the United States — at 17% — are among the highest, followed by Japan at 11%, and the United Kingdom at 10%, according to Google. The data appears to fall into line with AdWords tools allowing marketers to add WiFi ad targeting.

via MediaPost Publications Mobile Usage Soars For Internet, Ad Forecast To Hit $2.6B 01/26/2012.

Shoppers Spurn Social, QR Codes

As much as people embrace all things digital, they’re much fussier when they turn into actual shoppers. In fact, QR codes and social media have very little impact, according to new research from Catapult Action-Biased Marketing, a Westport, Conn.-based researcher.

via MediaPost Publications Shoppers Spurn Social, QR Codes 01/11/2012.

Webinar Lead Generation: 5 Ways to Generate More Leads for Less

If you’re not using Webinars for lead generation, after reading this article, you’ll want to start.

via Webinar Lead Generation: 5 Ways to Generate More Leads for Less.

Will Your Email Marketing Be Socially Inept This Year?

Depending on the maturity of your email program, your product or even your company can drive the needs of this optimization effort. But one thing is sure: no matter where you sit in maturity, you can benefit by more effectively integrating social into your program this year.

Read more: http://www.mediapost.com/publications/article/165196/will-your-email-marketing-be-socially-inept-this-y.html#ixzz1ijdMYifE

Curing A Lead Generation Dry Spell

In sales, or business for that matter, you’re often faced with periods of time that can be pretty disheartening and down right depressing if they go on for long enough. When sales start falling short, you can bet its because lead replenishment started to slow down or even fail. It happens because at that time lead generation was being neglected sales were still coming in so you didn’t worry. Some time after that though your sales start suffering and your kicking yourself hard.

http://www.business2community.com/marketing/curing-a-lead-generation-dry-spell-0111095

Marketers Struggle With Social Media

Marketers are struggling to fully integrate social into their overarching marketing strategies, according to a new report from the Chief Marketing Officer Council.

Marketers are investing in social media. People are logging in and “liking” their favorite brands. But this is where the synergies begin to weaken, according to the CMO Council in “The Variance in the Social Brand Experience.”

Read more: http://www.mediapost.com/publications/article/164017/marketers-struggle-with-social-media.html

Google Gets AdMeld, Focus On Display Ads Via Publishers

Google received approval from the U.S. Department of Justice Friday to close the $400 million acquisition for AdMeld, which helps publishers sell display ad inventory at the best price. The deal also strengthens Google’s position to move beyond search and focus on display advertising through strong publisher relationships and what is now known as private ad exchanges.

http://www.mediapost.com/publications/article/163427/google-gets-admeld-focus-on-display-ads-via-publi.html

Metacafe Promises Not To Use Flash Cookies For Tracking

Web video company Metacafe has settled a class-action privacy lawsuit by agreeing that it won’t use Flash cookies to recreate users’ deleted HTTP cookies. The company also promised to stop transmitting data about users’ video-viewing history to Scorecard Research.

http://www.mediapost.com/publications/article/162977/metacafe-promises-not-to-use-flash-cookies-for-tra.html

Anatomy Of A Perfect Landing Page

During the Grind Mastermind East Ryan and I went into great detail about how to generating a ton of leads from Facebook and Cost Per View traffic in the bizopp and dating niches. I know our members were surprised when they saw some of our top landing pages we revealed but it is one important piece of information we gave about the way people “don’t” like being advertised to as well as the color combinations that trigger differ emotions that was the most critical component into generating leads very easily and having those people in turn promote your offers on a viral level (eg..recommending to friends).

FullStory On IMGRind.com

Clicks Don’t Generate Sales – Really?

In case there was any confusion, Nielsen reiterated this week that it has found virtually no relationship between clicks and brand metrics, or offline sales.

Hammering home the point, it just released a case study on a campaign for an unnamed household product, which attempted to demonstrate the disconnect between marketers’ short- and long-term campaign goals.

My comments on this: The take away message in my mind is that solid direct response campaigns are they way to go for brands. Drive your consumers to something they care about, not just your product.  Tie your product to what is important to a customer, give them a measurable call to action (coupons, free samples, etc), and watch your online campaigns ROI soar.

http://www.mediapost.com/publications/article/162009/disconnect-nielsen-finds-no-relationship-between.html