Google and Yahoo issued separate announcements about visitor data and the plans for use at each respective company.
“If you’re signed in, we may combine information you’ve provided from one service with information from other services,” explains Alma Whitten, director of privacy, product and engineering at Google. “In short, we’ll treat you as a single user across all our products, which will mean a simpler, more intuitive Google experience.”
Tablets have become the consumer’s fourth screen, especially among those with smartphones. Techies with smartphones continue to use tablets at a higher rate. Those in the United States — at 17% — are among the highest, followed by Japan at 11%, and the United Kingdom at 10%, according to Google. The data appears to fall into line with AdWords tools allowing marketers to add WiFi ad targeting.
Revitalizing Yahoo’s core display ad business will be one of the main tasks awaiting the company’s incoming chief executive Scott Thompson. According to a Macquarie Research report tracking home-page advertising on the major Web portals, that challenge appears to be greater than ever.
As much as people embrace all things digital, they’re much fussier when they turn into actual shoppers. In fact, QR codes and social media have very little impact, according to new research from Catapult Action-Biased Marketing, a Westport, Conn.-based researcher.
If you’re not using Webinars for lead generation, after reading this article, you’ll want to start.
Depending on the maturity of your email program, your product or even your company can drive the needs of this optimization effort. But one thing is sure: no matter where you sit in maturity, you can benefit by more effectively integrating social into your program this year.
In sales, or business for that matter, you’re often faced with periods of time that can be pretty disheartening and down right depressing if they go on for long enough. When sales start falling short, you can bet its because lead replenishment started to slow down or even fail. It happens because at that time lead generation was being neglected sales were still coming in so you didn’t worry. Some time after that though your sales start suffering and your kicking yourself hard.
About half the search marketers participating in MediaPost Search Insider Summit survey during the three-day conference said they take responsibility both for search and social campaigns — making the range of topics discussed at last week’s MediaPost Search Insider Summit all the more important.
Most marketers — 72.7% — who participated in the survey said they rely on interest-based targeting in search campaigns. Targeting beyond keywords continues as a trend in search engine marketing, as well as social. Evidence of the movement can be found in a recent Twitter campaign connecting AMC TV brands to consumers.
Read more: http://www.mediapost.com/publications/article/164061/how-search-marketers-expect-to-use-data-in-2012.html