Google, Yahoo Revise Key Data Strategy, Privacy Rules 01/26/2012

January 26, 2012 by Advernetics · Leave a Comment 

Google and Yahoo issued separate announcements about visitor data and the plans for use at each respective company.

Google said it will revise its privacy policies and terms of service, effective March 1, making them shorter and easier to understand.  The new privacy policy makes it clear that Google can use information shared on one service in other Google services.

“If you’re signed in, we may combine information you’ve provided from one service with information from other services,” explains Alma Whitten, director of privacy, product and engineering at Google. “In short, we’ll treat you as a single user across all our products, which will mean a simpler, more intuitive Google experience.”

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Mobile Usage Soars For Internet, Ad Forecast To Hit $2.6B

January 26, 2012 by RubedoLeads · Leave a Comment 

Tablets have become the consumer’s fourth screen, especially among those with smartphones. Techies with smartphones continue to use tablets at a higher rate. Those in the United States — at 17% — are among the highest, followed by Japan at 11%, and the United Kingdom at 10%, according to Google. The data appears to fall into line with AdWords tools allowing marketers to add WiFi ad targeting.

via MediaPost Publications Mobile Usage Soars For Internet, Ad Forecast To Hit $2.6B 01/26/2012.

Yahoo Ad Display Business Weakens, YouTube Stays Strong

January 10, 2012 by Advernetics · Leave a Comment 

Revitalizing Yahoo’s core display ad business will be one of the main tasks awaiting the company’s incoming chief executive Scott Thompson. According to a Macquarie Research report tracking home-page advertising on the major Web portals, that challenge appears to be greater than ever.

via MediaPost Publications Yahoo Ad Display Business Weakens, YouTube Stays Strong 01/10/2012.

Shoppers Spurn Social, QR Codes

January 10, 2012 by RubedoLeads · Leave a Comment 

As much as people embrace all things digital, they’re much fussier when they turn into actual shoppers. In fact, QR codes and social media have very little impact, according to new research from Catapult Action-Biased Marketing, a Westport, Conn.-based researcher.

via MediaPost Publications Shoppers Spurn Social, QR Codes 01/11/2012.

Webinar Lead Generation: 5 Ways to Generate More Leads for Less

January 10, 2012 by RubedoLeads · Leave a Comment 

If you’re not using Webinars for lead generation, after reading this article, you’ll want to start.

via Webinar Lead Generation: 5 Ways to Generate More Leads for Less.

Will Your Email Marketing Be Socially Inept This Year?

January 6, 2012 by RubedoLeads · Leave a Comment 

Depending on the maturity of your email program, your product or even your company can drive the needs of this optimization effort. But one thing is sure: no matter where you sit in maturity, you can benefit by more effectively integrating social into your program this year.

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[x+1] Finds Way Around Third-Party Cookie Rejection

January 6, 2012 by Advernetics · Leave a Comment 

Digital marketing platform provider [x+1] released updates to its digital marketing hub Origin 3.0, simplifying the creation of the hundreds of variable ads that serve up in real-time, as well as bypassing the need to drop third-party cookies into browsers.

Origin 3.0, dubbed the “intelligent decisioning” platform, determines the best time and ad to serve up to a person based on behavior, IP data, demographics and more.

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Curing A Lead Generation Dry Spell

December 27, 2011 by RubedoLeads · Leave a Comment 

In sales, or business for that matter, you’re often faced with periods of time that can be pretty disheartening and down right depressing if they go on for long enough. When sales start falling short, you can bet its because lead replenishment started to slow down or even fail. It happens because at that time lead generation was being neglected sales were still coming in so you didn’t worry. Some time after that though your sales start suffering and your kicking yourself hard.

Know Your DSPs: In Forrester Ad Tech Report, Insights Into the DSP Black Box | Digital – Advertising Age

December 27, 2011 by Advernetics · Leave a Comment 

Since most DSPs are privately held, their operations are opaque; even the definition of a DSP is a moving target with some companies offering audience-buying capabilities in addition to other services. AppNexus, for example, is widely viewed as an ad exchange, but one which Forrester said is building out its buy-side capabilities. Google’s Invite Media didn’t provide information to Forrester, which relied on public information and interviews with DSP customers.

How Search Marketers Expect To Use Data In 2012

December 12, 2011 by Advernetics · Leave a Comment 

About half the search marketers participating in MediaPost Search Insider Summit survey during the three-day conference said they take responsibility both for search and social campaigns — making the range of topics discussed at last week’s MediaPost Search Insider Summit all the more important.

Most marketers — 72.7% — who participated in the survey said they rely on interest-based targeting in search campaigns. Targeting beyond keywords continues as a trend in search engine marketing, as well as social. Evidence of the movement can be found in a recent Twitter campaign connecting AMC TV brands to consumers.

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